How to future-proof your career
Photo by Brooke Cagle on Unsplash
Why is it that marketers aren't good at marketing their experience, salespeople aren't great at selling themselves, and creative people aren’t that creative when it comes to their careers?
Simple answer – it’s personal.
It’s always easier to promote or sell a brand or product than it is to sell or market yourself. Selling yourself can feel awkward especially if you haven’t been shown how to do it. As a headhunter, my job was to sell people. I’m oversimplifying it here but I’d start off by selling an idea/opportunity to potential/target candidates and eventually I’d ‘sell’ the shortlisted candidates to the company that hired me.
The career services I offer now are based on the various stages and processes of executive search recruitment. I teach my private clients how to market and sell their expertise strategically at every twist and turn.
Future-proof your career
If taking care of your career is important to you – download my latest checklist: 15 things that every senior director should be doing for their career now. It's a roadmap to help you focus, based on the career programmes I teach.
Marketing
You need good content for your marketing materials (CV and LinkedIn profile) and often people don’t dig hard enough to find it
Unpack your past experiences. Unearth your personal highlights, results, achievements and strengths then you can cherry-pick for your CV
Work on your personal and professional brand – approach your job search like a marketing campaign
Sales
Selling is a subtle act. I'm not into anything that feels awkward or unnatural. The first step is to get crystal clear on your USP/niche and value proposition
Talking about your experience is different from writing about it in a CV. Selling is service –helping the other person to understand what you know and do and the problem you solve
It’s what you say, how you say it and how you make the other person feel
Creativity
To future-proof your career you need options and an action plan
What are your transferable skills? Where are you needed?
Invest in some whitespace thinking – try using the magical planning technique or perhaps you’d prefer fear setting?
Find out more:
How to face the fear and make a plan
Want to get your hands on that checklist?
ABOUT ME
I’m Tracy, Career Consultant, former Executive Headhunter and I help senior executives and leaders to land great jobs and be successful at work through 1:1 coaching.
I work with clients around the world from my London-based Zoom office.
If you’re ready for straight-talk and career guidance get in touch – let's start the conversation.
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